Here’s the marketing speak:

“As a generation, the over-50s are a critically important demographic. They are a huge and wealthy generation, controlling $15 trillion in assets and income. Their political, social and economic standing makes them the most powerful generation to have ever lived. Despite this, brands and media have all but written them off, treating them as out-to-pastures, winding down the clock on an eternal last weekend: playing golf, taking cruises, and struggling with Viagra packaging. But that was their parents.

From where we sit, something very different is happening. All aspects of how later life is being lived are changing and AGEIST has positioned itself to better understand these changes, to help our partners and clients get ahead of the curve.”

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